Kozhikode: As Onam approaches, the flower market in Kerala is bustling with activity, despite the increasing presence of plastic flowers and ready-made flower arrangements. Real flowers, primarily imported from neighbouring states, continue to dominate the market, emphasising the importance of fresh blooms for the Malayali festival of Onam.
On the streets of Kozhikode, vendors are showcasing vibrant baskets filled with ‘vadamalli’ (globe amaranth) and ‘chendumalli’ (marigolds), signalling the arrival of Onam. Women are selling a variety of flowers such as zennia, arimulla and chakamulla (different varieties of jasmine flower) tied up in garlands and placed on banana leaves.
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The prices for flowers vary: red and yellow mixed roses are priced between Rs 300 and Rs 350 per kilogram, while fragrant marigolds cost Rs 250 for white varieties and up to Rs 400 for the more aromatic local types. Orange zennia flowers are the most affordable at Rs 60 per kilogram, with violet flowers priced at Rs 300 and yellow ones at Rs 100.
Most of these flowers come from Karnataka and Tamil Nadu. However, due to the high demand for flowers for Vinayaka Chaturthi in Karnataka and other regions, wholesalers are experiencing higher prices. This has led to increased costs for buyers in Kerala. The restrictions on Onam celebrations in the state have also impacted wholesalers, leading to financial losses.
Retailers are also feeling the pinch. Traditionally, flowers are usually bought for competitions and celebratory events in institutions during Onam, but this year's reduced demand has negatively affected sales. Currently, only jasmine flowers are in demand due to the steady number of weddings.
The number of flower sellers has decreased very much this year. Many are struggling with the challenge of purchasing flowers at high prices and selling them at lower rates. Flower sellers are questioning the sustainability of their trade under these conditions and are expressing frustration over the current market crisis.
Published: 09 Sept 2024, 11:42 am IST
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