West Bengal Assembly Election 2026: Tourist slump threatens Ghurni’s iconic clay craft

Nestled along the banks of the Jalangi River, Ghurni, an artisanal neighbourhood in Krishnanagar, has long been synonymous with masterful clay craftsmanship. The area, located in West Bengal’s Nadia district, is home to a 250-year-old tradition of intricate pastoral clay modelling that has earned global recognition for its lifelike detail and storytelling.

But today, the narrow lanes of Ghurni tell a quieter story. Workshops that once buzzed with activity now stand subdued, with rows of meticulously sculpted clay figures gazing silently into the distance. The scent of wet earth still lingers in the air, yet artisans say customers, especially tourists, have become increasingly rare.

Artisans blame the decline on poor infrastructure, lack of organised tourism, and insufficient promotion of the craft, which has traditionally thrived on visitor footfall. Many say the absence of basic facilities such as proper roads, signage, and tourist amenities has made Ghurni less accessible, gradually eroding livelihoods dependent on the art.

With West Bengal Assembly elections scheduled for April–May 2026, artisans are urging political stakeholders to prioritise the development of infrastructure in the area to revive tourism and strengthen local businesses. They are also demanding sustained promotion of Ghurni’s clay art through exhibitions, cultural circuits, and government-backed marketing initiatives.

Beyond economic concerns, artisans warn that without timely intervention, the centuries-old tradition itself could be at risk.

As the state heads into assembly elections, the silent clay figures of Ghurni seem to echo a collective appeal—improve infrastructure, promote the craft, and ensure that this treasured art form does not fade into history.