Apple is set to unveil the latest iPhone 17 series on September 9, 2025, at its much-anticipated “Awe Dropping” launch event. The lineup is expected to feature four refreshed models–the iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max. This year’s iPhones are rumoured to bring notable hardware and design improvements compared to the iPhone 16 generation. However, with these upgrades, buyers should also be prepared for a possible price increase. Recent leaks have revealed a $50 hike in the US, hinting that customers may need to spend more to get hold of the latest devices.

Expected pricing of iPhone 17 and iPhone 17 Pro Models

As the Apple September keynote draws closer, speculation around the iPhone 17 series has intensified. Industry reports suggest that all four models are likely to carry a higher price tag than their predecessors.

Traditionally, Apple has launched its base iPhone models at $799 (around ₹79,990). This year, however, leaks indicate that the iPhone 17 could start at $849, which translates to roughly ₹84,990 for the 128GB storage variant.

The Pro models are also expected to see price adjustments. The iPhone 17 Pro may be listed at $1,049 (around ₹1,24,990), compared to last year’s $999 launch price for the iPhone 16 Pro. Interestingly, the new price point is tipped to apply to the 256GB storage option, suggesting that Apple may drop the 128GB base variant for its Pro models.

The iPhone 17 Pro Max is also rumoured to carry a similar pricing strategy, aligning with Apple’s push towards higher-capacity configurations. In India, the base model of the iPhone 17 Pro Max is expected to launch at approximately ₹1,64,900.

The exact pricing of the iPhone 17 series remains unconfirmed as current details are based on leaks. It would be wise to wait for Apple’s official announcement before considering a pre-order or planning a purchase during the initial sales.

iPhone 17 series launch: When and where to watch

Apple will officially announce the iPhone 17 series on September 9, 2025, at 10.30 pm IST. The event will be streamed live on Apple.com, the Apple TV app, and YouTube, allowing global audiences to tune in and watch the unveiling in real time.