Apple has officially confirmed that the much-awaited iPhone 17 launch will take place on September 9, 2025, during its Apple September event at the Steve Jobs Theatre in Apple Park, Apple’s Cupertino headquarters. Like every year, the keynote is expected to attract global attention, with millions tuning in to witness what Apple has described as “Awe Dropping”.

The highlight will undoubtedly be the iPhone 17 release, but several other major announcements are also anticipated. For those planning to watch the iPhone 17 event live, here’s everything you need to know, including the expected product unveilings.

When and where to watch the Apple event

The session will be livestreamed on Apple’s official YouTube channel, its official website and Apple TV app on September 9, Tuesday, beginning at 10 am PST (10.30 pm IST). Apple fans in India can follow the iPhone 17 Air unveiling India livestream for real-time updates.

8 major announcements expected at the Apple September event

1. iPhone 17 line-up

The centrepiece of the iPhone 17 event will be the unveiling of Apple’s next-generation smartphones. The line-up is likely to include the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max models. However, reports suggest Apple may skip the “Plus” variant this year. Powered by the new A19 chip and running on iOS 26, these devices will represent the latest in Apple’s smartphone innovation. Details about the iPhone 17 India price and iPhone 17 preorder timelines are expected to be announced shortly after the launch.

2. iPhone 17 Air

A brand-new addition to the line-up could be the ultra-slim iPhone 17 Air, tipped to be the thinnest iPhone ever at just 5.5mm. While the name remains speculative, the device is expected to make waves if revealed at the September event.

3. iOS 26 Rollout

First previewed at WWDC 2025, the iOS 26 update is expected to get an official rollout schedule at the Apple September event. The update introduces a Liquid Glass UI, a complete visual overhaul with transparent and glass-like effects, marking the most dramatic redesign since iOS 7. It will also expand Apple Intelligence features, offering smarter interactions and personalised experiences.

4. Apple Watch Series 11

The Apple Watch Series 11 is also expected to debut with the new S11 chip, enhanced health-tracking features like Sleep Score and hypertension monitoring, and better performance efficiency.

5. Apple Watch Ultra 3

For fitness and adventure enthusiasts, the Apple Watch Ultra 3 could bring a wide-angle OLED display with a faster refresh rate. Also powered by the S11 chip, it aims to deliver even more precise fitness and health tracking capabilities.

6. Apple Watch SE 3

Designed with affordability in mind, the upcoming Apple Watch SE 3 is expected to feature a plastic body, a refreshed chipset, and a larger display for improved usability. This combination would make it an appealing entry-level option for those looking to experience Apple’s smartwatch ecosystem without the premium price tag.

7. AirPods Pro 3

The third-generation AirPods Pro are rumoured to come with notable upgrades, including built-in heart rate monitoring, enhanced noise cancellation, and longer battery life. These improvements would strengthen Apple’s dominance in the wireless audio market, catering to both everyday users and fitness-focused consumers.

8. HomePod Mini 2

The next HomePod Mini 2 may not bring drastic design changes but could offer refined audio quality and tighter smart home integration. These incremental updates would help ensure it remains a reliable and compact choice for users seeking a versatile smart speaker.