Las Vegas: Donald Trump’s hair has once again found itself at the centre of online attention, but this time, it was not because of a receding hairline or bald spots. It was because it appeared fuller, shinier and more styled than usual.

The US president debuted the noticeably fuller-looking hairstyle while appearing at the Red Rock Casino in Las Vegas, Nevada, on Wednesday, August 5. Trump was there to speak about his administration’s economic policies and accomplishments, including tax breaks on tipped income, lower prescription drug prices and what he described as “Trump accounts.”

But while Trump focused on the economy, social media users had something else on their minds: his hair.

The new look quickly became meme material, with users joking about everything from miracle hair products and serums to Halloween costumes. Some also speculated online about whether Trump was wearing a wig, although the social media reactions largely turned the discussion into a space for humour.

A user took the joke in a commercial direction, posting about “The New Trump Hair Serum” and adding, “Get yours now.”

The jokes kept coming.

“Big Hair Trump is a whole vibe,” one user wrote, while another declared that “The Trump big hair memes have officially gotten out of hand.”

Influencer Nate Biscuit also shared a reaction video, joking about the president’s dramatically fuller appearance.

“I love our president, Lord knows I do! But I also have a sense of humor,” he wrote, before joking about whoever had given Trump his “amazing BIG TEXAS HAIR blowout.”

For another user, the hairstyle was already enough inspiration for Halloween.

“Got my Halloween costume,” the user posted.

And the comparisons did not stop there. One social media user compared Trump’s new hairstyle to the distinctive look associated with a North Korean general.

Another post summed up the online frenzy: “The memes are coming faster than the hot takes.” The user said Trump’s newest hairstyle had sent social media into a frenzy, with timelines filling up with jokes, comparisons and reactions.

This time the online conversation around Trump’s appearance was not centred on his health, a speech or his skin. It was simply about his hair and the internet wasted little time turning the fuller-looking hairstyle into its latest meme playground.