New Delhi: As private spending increases in smaller cities across India, Apple’s latest iPhone 16 is flying off the shelves, thanks to its ‘Make in India’ initiative. Trade analysts report that the new iPhone, featuring advanced capabilities like Camera Control, a 48 MP fusion lens system, the new A18 chip, and improved battery life, is selling exceptionally well due to attractive financing options and trade-in deals at Apple stores and online.
Neil Shah, Vice President at Counterpoint Research, stated that the demand for the iPhone 16 is impressive, driven by Apple’s appeal in the country. More consumers are opting for the latest iPhone instead of older models, reflecting increased purchasing power amid economic growth.
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Research indicates that 60 percent of premium smartphone buyers use financing schemes, which has positively impacted Apple as more people seek high-end devices. The iPhone 16 includes innovative features like a tactile Camera Control switch that allows users to easily take photos and record videos without missing key moments. Future updates will enable the camera to recognize objects and places more efficiently.
The new iPhone can capture spatial photos and videos, enhancing the experience with Apple Vision Pro. It also supports Spatial Audio for immersive sound when used with AirPods or surround sound systems. Known for its durability, the iPhone 16 features a strong glass back, water and dust resistance, and regular software updates.
With a 6.1-inch Super Retina XDR display and the new Action button, users can quickly access functions like the camera, flashlight, and music recognition with ease. The A18 chip provides significant performance improvements, leveraging advanced 3-nanometer technology for better power efficiency.
According to Prabhu Ram from CyberMedia Research, Apple is thriving in India’s premium smartphone market, benefiting from the rising trend of consumers seeking high-quality devices.
Agency
Published: 27 Sept 2024, 12:30 pm IST
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