Mollywood star Shane Nigam’s upcoming movie ‘Ullasam’ is making headlines with a unique mode of promotion. The team has introduced customized masks which promote the movie. By introducing the masks printed with the film’s poster, the makers aim to endorse use of masks amid coronavirus outbreak along with the movie’s promotion.

On Thursday, ‘Ullasam’ makers shared photographs of the customized masks through official Facebook page of the movie.

“Customised #Ullasam masks is the new trend! Stay safe and use masks when necessary everyone,” they captioned the pic.

The facebook post has gone viral and netizens appreciated the team for the unique way of promotion.

‘Ullasam’ is directed by Jeevan Jojo and produced by Joe Kaithamattom and Christ Kaithamattom.

Pavithra Lakshmi will play the female lead in the movie. Yesteryear actress Ambika, Aju Varghese and Basil Joseph will be seen in pivotal roles.