Pathanamthitta: Pineapple farmers in Kerala are facing a severe crisis as market prices have plunged sharply over the past month, leaving many struggling to recover even basic cultivation costs.

Just a month ago, farmers were receiving around ₹60 per kilogram for pineapples. That price has now fallen to between ₹30 and ₹33 per kilogram — and even this rate is available only when produce is supplied in bulk, typically in half-load quantities or more. The current price applies mainly to fully ripened fruit, while unripe green pineapples are fetching less than ₹30 per kilogram.

Much of the lower-grade fruit is being transported outside Kerala after being cut into small pieces and mixed with chilli powder and spices for resale in other states.

Rising costs, falling returns

The cost of cultivating pineapple has become unsustainable for many growers. Farmers estimate that expenses can reach up to ₹4 lakh per acre by the time of harvest. At least ₹50 per kilogram is required to break even, making current market rates deeply unviable.

Small-scale farmers, many of whom lease land for cultivation, are among the worst affected. The current prices are insufficient even to cover labour costs, pushing them into financial distress.

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Export slowdown adds to woes

In major plantation areas such as Kalleli and Chengara, where pineapples are cultivated as an intercrop alongside rubber, traders usually procure the produce directly. Estates like AVT’s Rajagiri estate have also been key sourcing hubs.

However, a significant decline in exports to Gulf countries — attributed to ongoing geopolitical tensions and disruptions — has reduced demand. This has had a cascading effect on local traders and farmers alike, further depressing prices. Pineapple prices have now fallen to their lowest levels in recent times. The fruit is widely cultivated in areas such as Athirumkal and Mancode also.

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Weather impact on North Indian markets

Kerala’s pineapples are widely transported to cities like Delhi and Jaipur, especially unripe varieties. Recent heavy rains in these regions have disrupted demand and supply chains, adding another layer of difficulty for farmers.

Intercropping under pressure

Pineapple cultivation has traditionally been a profitable intercrop during the first three years of rubber planting, offering farmers a steady source of additional income. However, the current price crash is undermining this model, raising concerns about the sustainability of pineapple farming in the region.