New Delhi: iPhone maker Apple on Thursday announced that it will open its newest Indian retail store, Apple Hebbal, on 2 September.

Located at Bengaluru’s Phoenix Mall of Asia, the store will welcome customers with Apple’s full range of products and services.

This opening marks a significant expansion for Apple in the country. It will give more customers in India fresh opportunities to explore Apple devices, purchase products, and experience Apple’s in-person services.

Apple Hebbal will also be the company’s third direct-to-customer store in India after the Mumbai and Delhi locations.

What is special about the design?

According to the company, “the barricade for Apple Hebbal was revealed this morning. Adorned with rich, vibrant feathers inspired by the Peacock, India’s national bird and a symbol of pride, the artwork celebrates Apple’s third store in India”.

What can customers expect?

“At Apple Hebbal, customers will be able to explore Apple’s complete product line-up, experience new features, and receive expert support from team members such as Specialists, Creatives, Geniuses, and dedicated Business teams. Customers will also be able to attend Today at Apple sessions at this new store,” said the US-based tech giant.

The ‘Today at Apple’ sessions are designed to inspire and educate. They help customers get started with their devices or improve their skills, whether in art, storytelling, productivity, or coding. The company said the free events will be led by Apple Creatives, including sessions on Apple Intelligence or working smarter on Mac.

Apple added, “Ahead of opening day, customers are invited to download exclusive Apple Hebbal wallpapers, listen to a curated Apple Music playlist inspired by the sounds of Bengaluru, and learn more about the upcoming store.”

How is apple expanding in India beyond retail?

The launch coincides with Apple stepping up its manufacturing operations in India. For the first time, all models of the upcoming iPhone 17 series including the high-end Pro versions, will be assembled in the country from the very start.

According to sources, Apple has spread iPhone 17 production across five local factories, two of which have only recently become operational. However, the sources confirmed that the company is expected to manufacture fewer units of the Pro models.

(Agency inputs)