A new survey has revealed that seven out of 10 Indians view gold as a safe asset that positively influences their savings habits. The survey, conducted by Moneyview, found that over 85% of the 3,000 respondents consider gold a valuable asset for wealth preservation, citing its intrinsic value and historical performance as key drivers of consumer confidence.

The survey highlighted that Indians, particularly those aged between 25 and 40, are investing in gold both physically and digitally as part of their long-term financial strategies, including for retirement planning.

According to the survey, "70% of respondents reported that their perception of gold as a safe asset positively influences their savings habits."

The rise of digital platforms has also fueled interest in gold investments, with investors increasingly turning to technology for easier access to gold. "Assured purity, insured storage, affordability through Systematic Investment Plan (SIP) options, and enhanced safety are among the key factors driving digital gold investments across India," the report stated.

Notably, more than 75% of respondents under the age of 35 expressed a preference for digital gold over physical gold, citing liquidity and convenience as the primary reasons. Additionally, over 50% of respondents highlighted the ability to purchase gold in fractional amounts via digital platforms as a significant factor in changing their investment habits. Nearly 65% of millennials surveyed favored digital gold due to its ease of access and convenience.

Sushma Abburi, Chief Business Officer at Moneyview, commented on the findings, stating, "Digital gold is revolutionizing the way people invest in this timeless asset. The lower entry barriers, ease of access, and enhanced security make digital gold a highly convenient and valuable option for today’s investors."

IANS