Venice: All eyes are on Venice this weekend as American journalist Lauren Sanchez prepares to marry Amazon founder and the world’s third-richest man, Jeff Bezos, in a grand ceremony that’s drawing global attention. But before the wedding festivities began, Sanchez made a quiet yet powerful fashion statement that put an Indian luxury brand in the international spotlight.

As she arrived in the Italian city, the 55-year-old bride was seen carrying the Lilian clutch — a signature black satin barrel-shaped bag from Ahizoka By Brham, a quiet luxury brand founded by Indian designer Namrata Karad. The handcrafted accessory stood out for its minimalism and refined elegance, perfectly complementing Sanchez's sleek, one-shoulder black bodycon dress adorned with silver sequin stripes.

Founded a decade ago by Karad, Ahizoka By Brham is known for its philosophy of discreet luxury, high-quality craftsmanship without ostentatious branding. The label has quietly gained traction among global celebrities, with past patrons including Pooja Hegde, Jenna Ortega, Kate Hudson, Mindy Kaling, Helen Mirren, and Olympian Simone Biles.

The moment was celebrated on social media by Karad’s husband, Varun Karad, founder of renewable energy start-up Red. In a LinkedIn post, he wrote:

“Lauren Sanchez — fiancée of the world’s richest man — carried Ahikoza. Someone who can buy anything in the world chose this bag. That’s what true luxury looks like — it doesn’t need to be explained. It resonates with those who understand.”

Venice, with its timeless beauty and romantic waterways, continues to be a preferred wedding destination for the rich and famous. The last major celebrity wedding in the city was that of George and Amal Clooney. Now, Bezos and Sanchez are set to steal the spotlight, with a touch of Indian elegance in hand.