Sydney: Australian Associated Press (AAP) has entered into an agreement to supply content to Google’s Gemini artificial intelligence platform, the two organisations announced on Tuesday.

While financial terms of the deal have not been disclosed, Google stated the partnership aims to deliver real-time information to enhance the quality and accuracy of responses generated by the Gemini app.

“This deal would help deliver real-time information to ‘enhance’ responses in the Gemini app,” said Nic Hopkins, Google’s Head of News Partnerships for Australia and New Zealand.

AAP, Australia’s national newswire with a 90-year legacy, emphasised the importance of accurate journalism in supporting trustworthy AI outputs.

“This is a strong endorsement of our reputation as a leading and trusted news media organisation,” said AAP chief executive Emma Cowdroy.

The deal comes amid a wave of partnerships between media organisations and developers of generative AI systems, as tech companies seek to improve the relevance and reliability of natural-language responses.

In a similar move, French news agency AFP signed a content-sharing agreement with AI startup Mistral in mid-January, allowing the chatbot to draw upon AFP’s reporting when answering user queries.

However, not all news organisations have embraced such collaborations. Several have launched legal action over the unauthorised use of their copyrighted material by AI platforms.

AFP