JioHotstar will soon roll out four new AI and technology-driven features aimed at enhancing the user experience. The announcement was made by Reliance Industries Chairman and Managing Director Mukesh Ambani, who highlighted the company's focus on leveraging technology to 'reshape how stories are told, delivered, and experienced'.

The new products were showcased as the platform celebrated a record-breaking performance, having brought over 600 million users onto the JioHotstar app within three months. With 300 million paying subscribers, it has become the world's second-largest streaming platform. Ambani noted that this "record shows the immense potential of the Indian market."

Here is a look at the four new innovations:

RIYA: The Voice-Enabled Search Assistant

To combat the overwhelming amount of content, JioHotstar is introducing RIYA, a new voice-enabled search assistant. Ambani stated that RIYA is designed to understand how users "think and speak," allowing them to effortlessly find specific moments from shows, highlight reels, or in-depth analysis.

"Just say what you want, across years, seasons, and episodes, and RIYA will curate it for you. No more scrolling. No more searching. Just ask, and RIYA delivers," Ambani said.

VOICE PRINT: AI-Powered Dubbing

Described as the "next leap in immersive storytelling," Voice Print uses AI voice cloning and lip-sync technology. This innovation allows users to watch content, whether it's a sports match or a movie, in their favorite Indian language while retaining the original actor's voice and perfectly synced lip movements.

"With the power of AI voice cloning and lip-sync technology, your favourite stars will not just get dubbed—they will speak in your language, in their own voice, with perfect lip-sync on screen," explained Ambani.

JioLenZ: Personalized Viewing

JioLenZ is a breakthrough feature that offers a highly personalized viewing experience. This tool allows users to choose from multiple viewing options with a single click, adapting the content to their individual preferences. Ambani said the innovation is about putting the user in control, making it "your content, on your screen, exactly the way you want to see it."

MaxView 3.0: A Cricket Viewing Revolution

Building on its existing innovation, JioHotstar unveiled MaxView 3.0, a revolutionary upgrade to its mobile cricket viewing experience. The new version integrates popular features such as multiple camera angles, language selection, instant highlights, and live scorecards all on the same screen, accessible with a simple swipe. This, Ambani stated, makes the experience "more immersive, more intuitive, and closer to the action than ever before."