Through public-private partnership, it is possible to give a major boost to the development of tourism in Malabar — and thereby in Kerala as a whole — said KEF Holdings Chairman Faizal Kottikollon.
Prominent Malayali entrepreneur Faizal E. Kottikollon, who has realised a Rs 1,000 crore investment at the Tulah Clinical Wellness Sanctuary in Chelambra near Kozhikode Airport, has welcomed numerous guests from around the world within just a few months.
This centre integrates Ayurveda, traditional Chinese-Tibetan therapies, yoga, meditation, and modern medicine. Among the visitors are members of royal families from Sharjah and Abu Dhabi, as well as affluent individuals from the US, Germany, Russia and other countries. This health and wellness marvel is set to become a pioneering asset for Malabar’s tourism sector. Meitra Hospital in Kozhikode and KEF Holdings oversee this establishment.
What does Malabar’s tourism growth need?
Malabar is a region rich in history. Europeans, Chinese, and Arab traders reached this land centuries ago. Now, it is essential to develop a vast museum that can help visitors understand the history, heritage, and culture of Malabar. Such a museum should be constructed in accordance with Malabar’s unique architectural traditions. The International Museum in Bilbao, Spain, is a prime example, attracting tourists from across the globe. Malabar can aspire to create something similar in scale and significance.
What are Malabar’s strengths?
We know that history, culinary diversity, and hospitality form Malabar’s strengths. However, acknowledging our shortcomings is crucial for progress. To this end, a gap analysis should be conducted and a think tank meeting organised involving experts from various fields.
What is the potential of wellness tourism?
Life expectancy is rising globally, and wellness has grown into a $1 trillion industry worldwide. Kerala, the home of Ayurveda, holds significant potential in this sector. It is important to leverage the strengths of modern medicine alongside traditional therapies to fully realise this opportunity.
What can we do to attract more tourists?
The Malabar region has two international airports, located in Kozhikode and Kannur. However, improving connectivity from more cities would attract greater numbers of visitors. Once the national highway is completed, road travel will also become easier. Developing a tourism circuit that offers enjoyable experiences to visitors will encourage them to stay longer in the area. Expanding the number of attractions will further increase tourist arrivals.
Published: 20 Aug 2025, 11:37 am IST
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