Kerala: In a groundbreaking initiative among radio brands in Kerala, Club FM has launched a first-of-its-kind on-air campaign, temporarily rebranding itself as ‘Heart FM’ from September 29 to October 3 in honour of World Heart Day.

This unique content-driven initiative focuses exclusively on the rising incidence of cardiac arrests among youth, a growing public health concern that has seen alarming statistics in recent years.

For five days, 100% of the station’s on-air programming will be dedicated to heart health awareness. The campaign features an impressive lineup of doctors, dieticians, physiotherapists, psychologists and wellness experts — offering listeners a powerful mix of medical insights, lifestyle tips and mental health guidance related to heart health.

“This is a first-ever transformation for a radio brand in Kerala — turning into Heart FM to focus entirely on youth cardiac health. It’s not just impactful content, but a movement,” said a senior executive from Club FM.

More than 30 brands have partnered with Club FM for the initiative, marking it as a remarkable blend of social impact and revenue innovation. The campaign is being widely recognised for its creative programming, responsible messaging, and cross-platform reach.

The initiative is driven by Club FM’s sales and programming teams, who have come together to deliver both awareness and engagement, while also aligning with the business goals of the brand.

About Club FM:

Club FM is one of Kerala’s leading FM radio stations known for bold, entertaining and socially responsible content. With this Heart FM campaign, the brand continues to redefine radio's role in community education and public health advocacy.