Kerala’s Malabar Distilleries is set to launch a new affordable IMFL brand.

Palakkad: Brand registration for liquor production at Malabar Distilleries, Kerala government’s second distillery, is in its final stage. Excise clearance is also expected soon, according to BEVCO officials.
After the launch of the low-cost ‘Jawan’ brand by Travancore Sugars and Chemicals in Thiruvalla, the Kerala State Beverages Corporation (Bevco) is preparing a new affordable IMFL brand at Malabar Distilleries.
A public contest to suggest a brand name and logo had triggered controversy. Following High Court intervention, court approval became mandatory for finalising the name.
Over 10,000 suggestions were received from the public. 100 were shortlisted. A few were taken up for final consideration at the recent BEVCO board meeting. Officials said naming and brand registration will be completed soon.
Construction of the blending unit is progressing rapidly. Work is being carried out day and night to complete it by February 21.
Machinery arrived weeks ago. Storage facilities for extra neutral alcohol (ENA), water and blended liquor are ready. The three-line blending unit will have a daily production capacity of 13,500 cases.
Meanwhile, Malabar Distilleries had agreed to pay Rs 4.47 crore in provident fund dues of the defunct Menonpara Cooperative Sugar Factory. The first instalment of Rs 1.61 crore has been paid.
However, the EPFO raised objections citing account discrepancies. Once the remaining amount is cleared, the dues can be settled, and the factory's land reclaimed by clearing the lien.
Published: 09 Feb 2026, 11:53 am IST
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