The ongoing protest movement in Pakistan-occupied Jammu and Kashmir (PoJK) intensified on Monday after negotiations between the Joint Awami Action Committee (JAAC) and the authorities failed, prompting thousands of demonstrators to begin a march from Rawalakot to Muzaffarabad. During the protests, demonstrators alleged that security forces opened fire in Rawalakot, resulting in multiple casualties. These claims have not been independently verified.

The developments mark a significant escalation in the 52-day agitation led by the JAAC, which has organised strikes, rallies and road marches across the region. Protesters are demanding the release of detained activists, withdrawal of cases against demonstrators and implementation of the committee's broader demands.

Videos circulating on social media showed protesters appealing for international attention, alleging that emergency services were struggling to cope with the number of injured.

Social media influencer Aqeel Bhai, who claimed to have witnessed the violence, alleged that the situation in Rawalakot had become critical and urged international media and human rights organisations to intervene.

In separate video messages, he claimed several protesters had been killed or wounded and alleged that roads in parts of Rawalakot were filled with injured demonstrators. He also accused the authorities of using excessive force against protesters during the demonstrations.

"A brother came and wrung out his handkerchief, and what dripped from it was the blood of Kashmiris, brother! It was the blood of Kashmiris! That is the situation here. I have come here after witnessing people dying--being martyred--right before my eyes. The situation has become terrible; it has become truly dire," he said.

Another protester claimed that between 15 and 20 people had suffered gunshot injuries during the incident. No official casualty figures or confirmation from the authorities were immediately available.

March begins after deadline expires

The march towards Muzaffarabad began after negotiations between JAAC representatives and the authorities failed to produce an agreement.

The committee had earlier issued an ultimatum, asking the authorities to formally accept its demands by 1 p.m. on July 27. It warned that if no notification was issued, thousands of supporters would march from Rawalakot to Muzaffarabad.

With no breakthrough reported, protesters gathered in large numbers before beginning the march.

Elections overshadowed by unrest

The first phase of polling took place across 13 constituencies in the Mirpur Division on Monday, but the electoral process unfolded amid continuing protests.

Reports also emerged of violence and allegations of irregularities in Kotli during polling, adding to concerns over the conduct of the elections.

Political parties have reportedly faced difficulties campaigning because of the prolonged strike and demonstrations, with rallies, public meetings and door-to-door campaigns disrupted in several areas. Observers have also pointed to low public participation during the election process.

Meanwhile, polling in the Legislative Assembly constituencies of Sudhnoti and Rawalakot has been postponed until August 10 due to the continuing unrest.

With ANI inputs