Prime Minister Narendra Modi urged people to buy handloom products and share GRWM videos on National Handloom Day to support weavers and promote India's rich textile heritage.
New Delhi: As India celebrates National Handloom Day on Friday, Prime Minister Narendra Modi urged citizens to promote the country's rich handloom heritage by buying handloom products and sharing "Get Ready With Me" (GRWM) videos on social media, saying the initiative would help bring global attention to India's traditional textiles while supporting weavers and small traders.
In a post on X and a video message shared on Instagram, the Prime Minister encouraged people to showcase their favourite handloom outfits and fabrics online using the hashtag #NationalHandloomDay.
Also Read
"7th August is National Handloom Day. Let's make India's handloom diversity popular. Share your videos with your favourite handloom products, including GRWM videos on social media. Don't forget to use #NationalHandloomDay," Modi said.
He also appealed to people to purchase handloom products, saying every purchase contributes directly to the livelihoods of weavers, artisans and small traders while strengthening the vision of an Aatmanirbhar Bharat.
Recalling the significance of August 7, Modi noted that the date marks the anniversary of the Swadeshi Movement, launched in 1905, which encouraged Indians to support indigenous industries during the freedom struggle.
"Only last week, all of you celebrated Friendship Day. I request you that on Handloom Day, celebrate the occasion with the same enthusiasm," he said.
Observed every year on August 7, National Handloom Day commemorates the launch of the Swadeshi Movement and recognises the contribution of India's handloom weavers to the country's cultural heritage and economy. The annual observance also seeks to encourage consumers to support locally made handloom products.
The 12th National Handloom Day is being celebrated at the Rashtrapati Bhavan Cultural Centre in New Delhi, with President Droupadi Murmu attending as the chief guest. During the event, the Sant Kabir Handloom Awards and National Handloom Awards 2025 are being presented to honour outstanding weavers for their craftsmanship, innovation and contribution to preserving India's handloom traditions.
The celebrations also include an exhibition of award-winning handloom products, live demonstrations of traditional weaving techniques, the release of commemorative postage stamps, and the launch of publications highlighting India's rich textile heritage.
According to the Ministry of Textiles, India's handloom sector supports the livelihoods of more than 35 lakh people, with women accounting for over 70 per cent of the workforce. The sector is one of the country's largest sources of rural employment and plays a key role in promoting sustainable textile production.
Published: 07 Aug 2026, 08:12 am IST
ABOUT THE AUTHOR
Disclaimer: Kindly avoid objectionable, derogatory, unlawful and lewd comments, while responding to reports. Such comments are punishable under cyber laws. Please keep away from personal attacks. The opinions expressed here are the personal opinions of readers and not that of Mathrubhumi.