The official ‘X’ (formerly Twitter) handle of Turkish state broadcaster TRT World has been withheld in India amid rising diplomatic tensions. The move follows increasing strain between New Delhi and the governments of Turkey and Azerbaijan, both of whom have openly criticised India’s counter-terror operations in Pakistan and Pakistan-occupied Kashmir (PoK).

Operation Sindoor and diplomatic friction

India’s recent military offensive, dubbed Operation Sindoor, was launched on May 7 in response to the April 22 terror attack in Kashmir’s Pahalgam. As part of this operation, Indian forces targeted nine terror infrastructures in Pakistan and PoK. However, Turkey’s foreign ministry swiftly condemned these actions, warning of a possible wider conflict. Azerbaijan also echoed similar sentiments, aligning itself with Ankara and Islamabad.

This condemnation did not sit well with New Delhi, setting off a wave of protest online and offline.

‘Boycott Turkey’ trends across India

India’s social media landscape erupted with calls to “Boycott Turkey”, a campaign that has been rapidly gaining traction. Users have been urging fellow citizens to avoid Turkish products, services, and tourist destinations, turning the protest into an economic pushback against Ankara. The reaction stems from not only Turkey’s political stance but also emotional reminders of India’s past humanitarian aid to Turkey—contrasted with Ankara’s current support to Pakistan.

Travel platforms such as EaseMyTrip and Ixigo have responded by issuing advisories against visiting Turkey and Azerbaijan. Traders across the country have begun withdrawing Turkish products like apples and marble from the market.

Turkish drones deepen suspicions

Tensions intensified further after Indian authorities confirmed that drones shot down near the border were of Turkish origin. These drones were reportedly used in attacks launched from Pakistani territory, fuelling concerns over Turkey’s alleged support for Pakistan’s military ambitions.

Trade ties take a hit

The Confederation of All India Traders (CAIT) has called for a complete boycott of Turkish and Azerbaijani goods and travel, citing both countries' alignment with Pakistan amid current hostilities. With sentiments running high, India’s trade relations with Ankara and Baku appear headed for turbulence.