Amid the intense summer heat sweeping across Rajasthan, traditional Leheriya and Doria sarees are witnessing a sharp rise in demand in Bikaner as women increasingly prefer lightweight and breathable cotton fabrics for daily wear. Known for their vibrant colors, airy texture, and comfort, these traditional weaves have become the first choice for shoppers looking to stay cool during the severe heatwave conditions. Local traders and artisans say sales of handwoven cotton sarees have surged in recent weeks, with customers favoring ethnic attire that combines comfort with cultural elegance.