Seoul: Squid Game season 3 may be dominating Netflix charts worldwide, but it’s the series’ enigmatic ‘Front Man’, Lee Byung-hun, who’s now trending for something beyond the small screen — his watch.

The 53-year-old Korean actor recently appeared wearing an incredibly rare Jacob & Co Astronomia Panda edition watch, worth an estimated $1 million.

The timepiece, part of Jacob & Co's Astronomia Art collection, is a horological marvel. Unlike traditional ‘panda’ dials, this watch features a meticulously hand-crafted panda figurine nestled inside the domed case, surrounded by bamboo motifs, a rotating globe, and a miniature tourbillon. The 44mm case is crafted from 18k white gold and encrusted with 124 baguette diamonds, sparkling with every wrist movement.

Its design is both playful and luxurious — perfectly suited to Lee Byung-hun’s polished yet unconventional style. The watch also boasts a luxurious black leather strap, with diamond detailing on the clasp, further adding to its exclusivity.

With only nine units in existence globally, this watch has become an instant point of obsession among horology enthusiasts and Lee’s fans alike. Social media has erupted in admiration, praising the actor not just for his role in Squid Game, but also for his refined and bold fashion sense.

Jacob & Co is known for pushing the boundaries of watchmaking, and with Lee Byung-hun donning one of their rarest creations, the boundaries between luxury, cinema, and personal expression blur beautifully.