Social media influencer Deeksha Gulati found herself at the centre of an online storm after cheating allegations made during an emotional Instagram Live spread rapidly across platforms.
Social media influencer Deeksha Gulati has found herself at the centre of a major online controversy after an emotional Instagram Live, in which she accused her former partner of cheating, went viral and triggered widespread backlash across platforms.
The controversy began in early January 2026 when Gulati, visibly distressed, went live on Instagram late at night and accused fellow content creator Udit Rajput of cheating and emotional manipulation during their relationship. Short clips from the live session were quickly shared on social media, transforming what was a personal breakup into a widely discussed public issue.
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In the video, Gulati claimed she had introduced Rajput to her family and discussed marriage, adding emotional weight to the allegations. As the clips circulated, Rajput became the target of intense online scrutiny, facing a surge of critical comments, messages and posts from sections of social media users.
Amid the growing backlash, Gulati issued a clarification through Instagram Stories and a video message, saying the live session was made in a moment of emotional distress and poor judgement. She urged her followers to stop harassing her former partner and appealed for empathy, stating that she does not support hate, threats or online punishment in her name.
The episode has drawn significant attention online, reflecting the high level of public interest in influencers’ personal lives and the speed at which private moments can become viral content. While many users expressed sympathy for Gulati and welcomed her call for calm, others questioned the decision to address a personal relationship issue on a public platform, warning about the risks of online pile-ons and the mental health impact of digital outrage.
Rajput has not issued any public response and has remained silent since the controversy erupted. The incident has since sparked a broader debate around influencer responsibility, audience behaviour and the blurred line between personal life and public content in the social media economy.
At its core, the row highlights how personal disputes involving online personalities can quickly escalate into public controversies, driven by viral sharing and audience engagement, underscoring the lasting consequences of social media attention on those involved.
Published: 13 Jan 2026, 05:40 pm IST
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