The Horsebit is one of Gucci's oldest and most recognisable symbols. It started as a sketch in an artisan's notebook in the late 1940s, drawn from equestrian hardware, and by the 1950s it had appeared on the House's loafers and accessories. In the 1970s it moved onto bracelets and watches. Gucci has now brought it back through a new fine jewellery and watch collection.

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The campaign was shot by photographer Carlijn Jacobs, using imagery of light and shadow in a conventional product-forward setup.

The jewellery line centres on yellow gold. It includes chain necklaces and pendant necklaces in small and large sizes, made in yellow or white gold and set with diamonds.

The Horsebit motif itself appears on contrarié rings, done in yellow gold with diamonds. Bracelets range from a diamond-set yellow gold chain to sculptural bangles offered in two sizes, one set with diamonds, one plain yellow gold.

The watch rounds out the collection. Part of what Gucci is calling ‘Generation Gucci,’ a concept mixing archival codes from different eras into one design, the piece is styled as a chain bracelet.

It comes in a 27x23mm stainless steel case with a silver dial, sapphire glass with an antireflective coating, and a stainless steel bracelet sized to fit wrists from 5.3 to 7.2 inches. The crown is set with synthetic corundum.

Inside is a quartz movement, water-resistant to 5 ATM (50 metres/164 feet).

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Overall, the release adds to Gucci's long-running use of the Horsebit rather than departing from it, an update to a motif the House has returned to, in different forms, for close to eighty years.