The state tourism department has come up with mesmerising advertising campaigns in foreign countries, publishing the beautiful culture and traditions of God's own country. These advertisements have been circulated in many countries, including London. One of those is the double bus branding, which has gone viral and been a major hit on social media platforms. 
 
Alappuzha’s houseboat and snake boat races have been stuck all over a double-decker line bus in London. The view also includes a beautiful glimpse of Alappuzha's landscape and water bodies. The logo of Kerala Tourism is also added to it. Advertisements for Kerala tourism have already appeared on buses in London.
 
State tourism department minister PA Muhammad Riyas shared the video of this bus on his social media page along with a note that read, this is the new campaign strategy of Kerala tourism. He also went ahead and asked viewers to drop new campaign ideas in the comment box that the tourism department can take up and implement in foreign countries.