Indian Institute of Management (IIM), Calcutta has invited applications for admission to the 6 months Executive Programme in Communication Strategies for Corporate Leaders (EPCSCL) commencing in January 2025. 

The programme is to help executives develop the language for leaderships which entails the understanding and application of communication as leadership strategy.  

The overall objective of the programme is to equip the participants with strategic skills in leadership communication to enable them assume leadership positions in future. The programme presents new paradigms of leadership communications in the form of strategies (including behavioural economics), inflections of digital technologies (including AI and gamification), analytics (including stories, skillsets and markets) and performative communication (including public speaking and data presentations). The programme presents new strategic frameworks of communication both theoretical and practical demonstrating their applications in diverse domestic and international corporate cases. 

Programme Content: The Program contents include; Leading with Communication Strategy; Sales Pitch through Impactful Argumentation; Public Speaking – Crafting a Contemporary Public Narrative; Leveraging Digital Communication for Leaders; Inter-Cultural Business Communication; Data Presentations; Leaders as Conflict Processors – Conflict Resolution and Negotiation; Story-telling in the Digital Era; Communication Analytics – Visual Communication Trends; Communicating with(out) AI; Gamification. Modules will be interactive with a blend of lectures, case studies, video graphed presentations and personalized feedback. 

Programme Overview

The programme will span over 6 months, 32 virtual/classroom sessions comprising 11 learning modules with a blend of lectures, case studies, workshops, online presentations and detailed personalized feedback. The program will be delivered through classes held once a week. The class schedule will be decided in consultation with the Program Directors, IIMC. In addition, there will be two campus visits. The first visit will be towards the beginning of the course (3 days) and the second visit will be of 4 days at IIM Calcutta towards the end of the course including the certification ceremony. Subject to Govt. rules and institute rules on the pandemic, the offline sessions and certification scheduled for campus visit may be converted into online sessions.

As part of the Evaluation Scheme, there will be Mid-Term Examinations, Individual/Team Project Presentations and Module Wise Examination and Team project submissions. 

Eligibility

Working Senior managers with an experience profile of 8 years or more, who are at least graduates (10+2+3) in any discipline with 50% marks can apply. 

Applicants would be shortlisted on the basis of assessment of background and motivation based on the application form submitted and performance in personal interview. 

Programme Fee is INR 3,30,000/- + GST. 

Details are given at https://vc-now.in/IIMC-Comm-Strategy   

Applications are open now at this link.