Kingshuk Mitra and Malika Kutub, two of India’s most influential digital media executives, have announced their departures from JioStar
Kingshuk Mitra, who oversaw impact properties, agency partnerships, measurement, and branded content at JioStar, has announced his departure to launch an independent venture focused on merging creativity and technology.
With a career spanning over two decades, including senior leadership roles at WPP, Disney, and JioStar, Mitra has been instrumental in shaping the platform’s advertising strategy and brand partnerships. His exit marks a significant pivot toward entrepreneurship, and industry observers suggest his new venture could introduce innovative solutions to India’s rapidly evolving adtech ecosystem.
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At the same time, Malika Kutub, a seasoned digital media leader with 18 years of experience, has moved to InMobi as Head of Client Partnerships for APAC. During her six-year tenure at JioStar, Kutub played a key role in scaling international markets and alternate channels, driving monetisation strategies and strengthening adtech innovations. Her expertise in aligning technology solutions with measurable business objectives is expected to reinforce InMobi’s growth across the critical Asia-Pacific market.
These departures underscore a broader trend in India’s digital and streaming sectors: senior leadership talent is increasingly exploring entrepreneurial ventures or taking on regional roles in global tech firms. Mitra’s entrepreneurial pivot and Kutub’s regional leadership role at InMobi could reshape ad partnerships, monetisation strategies, and competitive dynamics in the industry.
Industry analysts note that leadership transitions at market leaders like JioStar (formerly Disney+ Hotstar) carry far-reaching implications. For brands, agencies, and investors, such high-profile exits are more than personnel changes—they signal potential shifts in strategy, innovation, and the overall direction of India’s digital media ecosystem.
In essence, the exits of Kingshuk Mitra and Malika Kutub are a clear reflection of the maturing Indian digital landscape, where talent mobility, entrepreneurship, and regional growth ambitions are redefining how streaming platforms and adtech companies operate.
Published: 06 Nov 2025, 02:23 pm IST
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