New Delhi: The Indian tablet market recorded a 15 percent year-on-year and 13 percent quarter-on-quarter growth during the January-March period (Q1), driven by steady demand from both consumer and enterprise segments, according to a new report.

The findings were revealed in CyberMedia Research (CMR)’s Tablet PC India Market Report.

Premium and 5G segments drive growth

The premium tablet segment expanded by 41 percent, reflecting growing interest in high-end devices. Additionally, 5G tablets captured 43 percent of the overall market, indicating a rising appetite for future-ready technology.

In Q1 2025, Samsung led the Indian tablet market with a 34 percent share, followed by Apple at 21 percent and Lenovo at 19 percent.

“The Indian tablet market delivered a robust performance in Q1 2025, underpinned by strong premium segment growth and rising 5G adoption. Brands like Samsung, Apple, Lenovo and Xiaomi capitalised on evolving consumer expectations with differentiated offerings across price tiers,” said Menka Kumari, Senior Analyst, Industry Intelligence Group (IIG), CMR.

Apple and OnePlus see strong growth

Apple posted an 18 percent year-on-year growth, maintaining its 21 per cent share of the market. The Apple iPad 11 Series was a significant contributor, accounting for 49 per cent of Apple’s shipments in the quarter.

The report noted that the recent launch of the iPad Air (2025) is expected to further strengthen Apple’s position in the Indian market.

OnePlus, though starting from a smaller base, registered an impressive 32 per cent year-on-year growth, gaining momentum in the competitive tablet space.

Market outlook positive for 2025

CMR forecasts a steady 10-15 percent growth for the Indian tablet market throughout 2025.

“The tablet market is gaining momentum in the premium segment, driven by aspirational consumers seeking high performance and ecosystem value from brands like Apple and Samsung,” said Kumari.

Meanwhile, a new generation of Android tablets featuring improved cameras and performance is emerging as a strong option for work, education, and entertainment.

AI and ecosystem integration to fuel future demand

“Looking ahead, AI features and deeper ecosystem integration are expected to drive demand, especially around the admissions season, further buoyed by aggressive festive promotions,” the report stated.

IANS inputs