Google has taken another friendly swipe at Apple with a new Google Pixel 10 Pro commercial that reshapes their long-standing rivalry through a Broadway lens. The one-minute video imagines a scene inspired by Wicked, casting a purple iPhone 17 Pro as Glinda, while the green Pixel 10 Pro steps into the role of Elphaba.

The familiar punchline quickly emerges: Google uses the musical parody to underline its claim that several features showcased on the iPhone 17 Pro first appeared on Pixel devices.

Google suggests Pixel paved the way for Apple’s latest additions

In the one-minute, the iPhone 17 Pro gushes about how “fortunate” it feels to have Pixel as a friend, crediting it for “inspiring” features Apple now highlights as new innovations. Google uses this exchange to point towards tools such as AI-driven photo fixes and more natural, conversational digital assistants—capabilities it says have been available on Pixel phones for years.

The iPhone 17 Pro declares, “Oh Pixel, I'm so lucky to have a friend like you. You've always inspired me! You do things first that show me the way. Like fixing photos, screening calls, or building an AI assistant you can have real conversations with. I know I’m who I am today because...” before breaking into song with the line, “I knew youuuuu.”

The tone stays light, but the underlying message is clear. As the two handsets begin a duet based on a real Wicked number, Google positions Pixel as the original innovator and Apple as the eager follower.

In one of the cheekier moments, the Pixel 10 Pro hops onto a broomstick, only for the iPhone 17 Pro to clamber on behind it—turning the rivalry into a full-blown witchy double-act.

This latest Wicked-themed spot is one of Google’s most theatrical digs yet, blending musical drama with tech humour.

Its release timing is also strategic. Apple has been promoting the iPhone 17 Pro as a major leap in AI-powered capabilities, from enhanced image editing to updated on-device intelligence tools. Google appears keen to remind viewers that many of these headline features echo what Pixel users have been enjoying for some time.