The Republic Day Sales 2026 have kicked off, offering discounts on a range of products, including Apple’s newly launched iPhone 17.

Originally priced at Rs 82,900, the smartphone is now available at significantly reduced prices on Vijay Sales, with the potential to bring the final cost below Rs 50,000 for eligible buyers.

Vijay Sales is offering a 7.5 percent instant discount on American Express Card EMI transactions, capped at Rs 7,500. This brings the effective price of the iPhone 17 down to Rs 75,400. Buyers can further lower the price by exchanging an old iPhone. For example, exchanging an iPhone 14 Plus could provide an additional Rs 26,600 discount, reducing the final payable amount to Rs 48,800. Exchange values vary depending on the model, condition, and functionality of the old device.

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iPhone 17 specifications:

  • 6.3-inch LTPO Super Retina XDR OLED display with 120Hz refresh rate
  • Dolby Vision support and peak brightness up to 3,000 nits
  • Apple A19 chip (3nm) with 8GB RAM and up to 512GB NVMe storage
  • Dual 48MP rear cameras (wide and ultra-wide), 18MP front camera with Dolby Vision HDR video
  • iOS 26, Face ID, IP68 water resistance, UWB Gen 2, satellite connectivity
  • 3,692 mAh battery with wired and MagSafe wireless charging
  • Colours: Black, White, Mist Blue, Sage, Lavender

Tech enthusiasts and buyers looking for a solid upgrade may find this Republic Day offer particularly attractive, especially if they have a qualifying exchange device and an eligible card. The combination of instant discounts and exchange offers makes this one of the rare iPhone deals bringing the flagship device below Rs 50,000.