Former India head coach Ravi Shastri has spilled the beans on the jaw-dropping endorsement earnings of Indian cricket superstars like MS Dhoni, Virat Kohli, and Sachin Tendulkar. Speaking on the Stick To Cricket podcast, Shastri claimed these icons easily make over ₹100 crore a year—primarily through brand endorsements.

In a candid and revealing moment on the Stick To Cricket podcast, former India head coach Ravi Shastri opened up about the massive earnings Indian cricket superstars rake in—not just from playing, but from brand endorsements. 

Asked by ex-England captain Michael Vaughan about how much India’s cricket legends earn, Shastri’s reply floored the panel:

“They earn a lot. A lot through endorsements, for sure—upwards of 100 crores.” When asked to clarify the conversion, he explained:

“That would be ten million—ten million pounds. I just calculate one hundred rupees as one pound. You work backwards and you can get upwards of that.” The figure left Vaughan and others visibly stunned, with a chorus of “Wow!” echoing through the episode.

Shastri went on to explain the sheer demand for stars like MS Dhoni, Virat Kohli, and Sachin Tendulkar in their prime.

“They would do over 15-20 ads. And it’s per day. There is no time. You could easily do more but cricket doesn’t allow that. So they’ll do an ad for a year and just give a single day to shoot.” The revelation highlights how Indian cricketers, even though playing a sport with limited global reach compared to football or basketball, have become some of the most marketable athletes in the world.

From sports to commerce, these cricket legends are not just household names—they're global brand juggernauts.