London, UK: A video showing Indian-origin devotees performing the Ganesh Visarjan ritual in a river in London has gone viral on Instagram, drawing over 1.6 million views and sparking a wide-ranging debate online.

In the footage, devotees dressed in traditional attire are seen immersing a Ganesh idol into the river, marking the conclusion of the Ganeshotsav festival. The ritual, which involves offering haldi (turmeric), kumkum (vermilion), and flowers before immersing the idol in flowing water, is deeply rooted in Hindu tradition and symbolizes Lord Ganesha's return the following year.

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The act has drawn both admiration and criticism across social media platforms.

“This is such a beautiful display of culture. It feels like home away from home,” one viewer commented, appreciating the cultural significance of the moment and its emotional value for the diaspora community.

However, not all reactions have been positive. Several users expressed concern about the environmental impact of idol immersions in natural water bodies, particularly outside India.

“U guys spolied Indian waters with it now don't spoil international waters rather put it in tub and save earth. thts worth millions,” read one critical comment.

Another user added, “Wrong place to do Ganpati immersion. Remove plastic and thermocol ornaments at least. Those colors are toxic.”

Some viewers urged more eco-friendly practices, pointing out potential harm to aquatic life. “Atleast remove ornaments it is dangerous for those geese...and does pollution,” a user suggested.

In response to the backlash, a few commenters attempted to clarify the situation. One user wrote, “Why are people offended,” noting that the idol was “apparently made from clay,” which is more environmentally sustainable.