New Delhi: PepsiCo, which owns popular snack brands including Lay’s, Kurkure and Doritos, has announced that it will update packaging across its food portfolio to prominently display a “No Artificial Flavours or Colours” label.

The company said the move is aimed at improving ingredient transparency and helping consumers make more informed choices at the point of purchase, as demand for clearer food labelling continues to rise.

According to PepsiCo, the updated packaging will clearly highlight the absence of artificial colours and flavours, without any change to the recipes, taste or quality of its products. The company added that its food portfolio is already made without artificial colours and flavours, reflecting a science-led approach to product development, ingredient selection and quality standards.

“As consumer expectations continue to evolve, PepsiCo India’s approach underscores a simple idea: great taste and transparency can and should go hand in hand,” the company said.

Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India, said the company is focusing on making ingredient information more visible and easier to understand for consumers. She added that the initiative reflects a broader shift towards greater transparency in brand communication, while maintaining consumer trust.

Earlier this month, PepsiCo also announced plans to invest up to ₹5,700 crore in India by 2030, making it one of its top global markets. The investment is primarily aimed at expanding manufacturing capacity for its food business.