Kannur: 75 lucky customers, armed with just a one-rupee note, were promised a stylish pair of shoes in an eye-catching offer from a store in the heart of Kannur city. The deal, which quickly went viral on social media with its intriguing reel, led to an overwhelming response on Sunday. Over a thousand eager shoppers turned up, hoping to snag the coveted shoes.

As the clock ticked past midnight, women and men alike lined up in anticipation, creating a sea of people around the store. By 11 am, the area was packed, with shoppers coming from all corners of the district, even from outside the city, all vying for a spot among the first 75. The offer, advertised to run from noon until 3 pm, promised more than just the shoes, as other discounts were teased. 

However, the swelling crowd led to concerns, prompting the Town Police to intervene to manage the chaos. The shop was temporarily shut down, and as disappointed customers dispersed, the buzz of excitement fizzled out. Despite the setback, the intriguing offer left many still talking, as social media reels continued to highlight the frenzy.