Prayagraj: A heartwarming video of women distributing free sanitary pads at the maha kumbh mela has gone viral earning widespread appreciation on social media. 
Journalist Rajesh Sahu shared the video on X (formerly twitter) highlighting the efforts of organizations contributing to the cause. "Some companies are doing commendable work at kumbh. One of them is distributing free sanitary pads to women and girls with the help of volunteers," he wrote. he also noted that the health department has been actively distributing free sanitary pads across medical facilities at the mela.

A step towards menstrual hygiene awareness
The viral video captures women carrying large bags filled with sanitary pads and handing them out to female attendees. The pads packed in orange-colored packets containing two pads each are freely distributed. Some devotees are even seen returning to collect additional packs.

The initiative has been met with an outpouring of praise on social media. Many highlighted its importance especially for women from rural backgrounds attending the festival. One user commented "This is an incredible initiative menstrual hygiene should be a priority at such large gatherings." Another wrote "Kumbh Mela is not just about spirituality it’s also an opportunity to help others this is truly commendable." A third remarked "Most women coming here are from rural areas where access to sanitary products is limited. This is a great step in the right direction."

Ensuring hygiene at large religious gatherings
With millions of devotees attending the maha kumbh mela ensuring access to basic hygiene products is a crucial step toward public health. The distribution of sanitary pads not only addresses immediate needs but also spreads awareness about menstrual hygiene reducing stigma around the topic.