A deeply disturbing video circulating across social media platforms has sparked outrage after showing an injured peacock allegedly being exploited by onlookers rather than receiving help.

The footage, which has triggered widespread condemnation online, captures the country's national bird lying helpless beside a road while several people appear more interested in collecting its feathers than ensuring its rescue.

According to claims accompanying the viral clip, the peacock was severely injured after reportedly being struck by a vehicle.

The bird can be seen struggling on the ground, seemingly unable to move properly, as a crowd gathers around it.

What has particularly angered viewers is the behaviour of some individuals visible in the video.

Instead of contacting wildlife officials, rescue workers, or veterinary services, several people are allegedly seen pulling feathers from the injured bird.

Others reportedly collect the feathers and leave the scene while the peacock remains in visible distress.

The footage has prompted a wave of emotional reactions online, with many social media users expressing disbelief at what they described as a shocking lack of compassion.

One user demanded strict punishment against those involved, arguing that such acts should not go unpunished.

Another lamented what they called the erosion of humanity, saying that people appeared more concerned about obtaining feathers than helping a living creature in pain.

A third commenter described the incident as disgraceful, stating that taking advantage of an animal's suffering for personal gain reflected a troubling lack of empathy.

Several others pointed out that immediate medical intervention or rescue efforts might have improved the bird's chances of survival.

The controversy has also drawn attention to the legal protections surrounding peacocks in India.

The Indian peafowl, recognised as the nation's national bird, is protected under the Wildlife Protection Act, 1972.

Any harm caused to peacocks, as well as illegal possession, trade, or exploitation of their body parts, can attract legal consequences.

Wildlife experts and animal welfare groups regularly urge members of the public to alert forest officials, wildlife rescue organisations, or authorised animal care services whenever injured animals or birds are found.

Prompt action, they stress, can often mean the difference between life and death.

As the video continues to circulate, it has reignited debate about animal cruelty, public responsibility, and awareness regarding wildlife protection.

Many online users are now calling for authorities to identify those seen in the footage and investigate whether any laws were violated.

Note: The authenticity of the viral video has not been independently verified by Mathrubhumi.com.