With the fishing ban season currently in effect and the supply of large fresh fish dropping significantly, dry fish (karuvadu) has emerged as a popular alternative for seafood lovers. Demand has surged not only in Nagapattinam district but also among visitors from nearby towns, leading to brisk business across the region. Along the East Coast Road stretch from Velankanni to Nagore, hundreds of temporary and permanent dry fish stalls have sprung up, attracting large crowds and turning the season into a major boost for local traders.