Varanasi has become the epicentre of one of the most intriguing entertainment mysteries of the year. Cryptic billboards have appeared across the city, showing nothing but “in theatres” and the date April 7, 2027—no title, no cast photos, no logos. Fans are going wild trying to decode them.

The frenzy isn’t just about the mystery. The film’s makers have already hinted that their next project with Mahesh Babu will release in 2027, making fans even more convinced these posters are tied to S S Rajamouli’s next blockbuster, titled Varanasi. From Reddit threads to Instagram reels, fans are dissecting every detail, from the choice of city to the minimalistic design, trying to crack the code.

So what do we know so far?

Varanasi is reportedly Rajamouli’s first project after the smash hit RRR. Mahesh Babu plays the lead, joined by Priyanka Chopra Jonas and Prithviraj Sukumaran, with music by M. M. Keeravaani. Industry insiders say it will be a grand-scale action-adventure, staying rooted in Indian culture.

The film is already making waves technically as well. It’s reportedly being shot in 1.43:1 IMAX format, a first for any Indian film, adding another layer of excitement among fans and cinephiles.

If these mysterious billboards were part of Rajamouli’s marketing plan, it’s working perfectly: the hype is real, speculation is at an all-time high, and anticipation for Varanasi is sky-rocketing. Fans are now eagerly waiting for an official reveal or teaser to finally confirm their guesses.