FEFKA Directors Union protested against PVR’s boycott of Malayalam movie screenings, saying that they are showing high-handedness. They allege that the boycott is a setback to new upcoming movies and their directors. The protest would be widened if no solution was found.

The PVR theater chain stopped the screening of Vishu releases and currently running movies across its screens two days ago. The decision came after the content-sharing dispute with the producers’ association.UFO and Qube companies used to master the digital content of Malayalam movies that had been shot and delivered to theaters. Producers of Malayalam films had complained that they were charging high rates. Digital service providers also collected a fee from the producers along with the fee paid by the theater owners to deliver the digital print to the theaters. 

The producers questioned the need to pay a high amount to deliver the film when a film can be delivered to theaters for less than Rs 6,000 through Producer's Digital Content. The Malayali producers started a mastering unit through a digital content system, which enraged PVR.

Producers have demanded that digital content be used in newly constructed theaters, which led to a controversy in the newly opened theaters in Forum Mall. All the meetings to find a solution saw no end to the ongoing issue.