Actor Vijay Deverakonda added a personal touch to the ‘Little Hearts’ success meet by surprising the team with merchandise from his clothing label, Rwdy. Along with cheering for the cast and crew, he also shared stories from his own early days in cinema and the struggles he faced starting out.

During the event, the host observed that lead actor Mouli Tanuj Prasanth was sporting a shirt from Vijay’s Rwdy line. Playfully, she asked in Telugu whether the cast had been gifted the clothes or had “stolen” them, since they had been spotted wearing the brand at almost every promotional outing.

Smiling, Vijay explained, “I gifted to Mouli [Tanuj Prasanth] and [Sai] Marthand (the writer and director) bought it. I’ve seen him wearing Rwdy wear to all events and promotions. I wondered how many he would buy because I know what it’s like when you start out. You can’t always afford it.”

Vijay reflects on his struggles

The star also opened up about his own difficult beginnings in the film industry. He recalled how financial constraints had once forced him to make do with costumes from his shoots.

“I wore movie costumes while promoting Yevade Subramanyam because I had no money to buy new clothes. So I gifted them clothes, but I didn’t realise they’re happily earning enough on Instagram.”

A heartfelt note to the team

Vijay wrapped up his remarks with praise for the film and its young crew.

“I am very proud of the boys and the film they have made.”

About ‘Little Hearts’

Directed by Sai Marthand, ‘Little Hearts’ is a Telugu romantic comedy featuring Mouli Tanuj Prasanth and Shivani Nagaram in lead roles, alongside Rajeev Kanakala and Anitha Chowdary in important parts. Since release, the film has resonated with audiences, enjoying strong box office numbers and positive reviews for its light and cheerful storytelling.

On the professional front, Vijay was last seen in Gowtam Tinnanuri’s ‘Kingdom’. The film, which also starred Satyadev, Venkatesh and Bhagyashri Borse, saw Vijay step into the role of Suri, a constable who turns spy.

Kingdom is currently streaming on Netflix.