On Monday, Disney announced the launch of a new digital comic platform that will bring together Marvel, Star Wars, Pixar, and other comics in one place.

In a blog post on September 15, the company said, “For the first time, more than 35,000 Marvel, Star Wars, Disney, Pixar and 20th Century Studios Digital comic books will be available in one digital platform for fans to experience.”

The new service is being developed in partnership with the well-known online comic platform Webtoon. According to the post, “Disney and Webtoon have entered into a non-binding term sheet for the development of an all-new digital comics platform that will feature current comic book runs and include decades of past comics from across Disney’s portfolio, including Marvel, Star Wars, 20th Century Studios, and more.”

What will the platform include?

The blog post noted that the new platform will offer a mix of vertical and traditional formats. It will feature archived comics, current comic book runs, and original stories.

The platform, which will be built and operated by Webtoon Entertainment, will provide decades of iconic comics for current Marvel Unlimited subscribers. It will also attract new fans to experience storytelling from across the Disney portfolio, along with a selection of Webtoon Original stories.

How does this fit into Disney and Webtoon’s partnership?

Disney and Webtoon had previously announced a multi-year collaboration. The blog post stated that it would include nearly 100 reformatted classics and all-new original series designed for Webtoon’s vertical-scroll format.

How has the market responded?

Alongside this announcement, Disney revealed plans to acquire a 2 percent equity interest in Los Angeles-based Webtoon. Bloomberg reported that this news spiked Disney’s share price by 90 percent to $28.48.

Bloomberg also noted that this development is part of a deepening partnership between the two companies, aiming to create a major new service housing all of Disney’s key assets in the comic genre. Shares of South Korean studios behind web novels and comics also rose, with Mr. Blue Corp. shares increasing nearly 20 percent on Tuesday.