Marathi actor Girija Oak Godbole, who recently went viral for her striking blue-saree look, has spoken out strongly against a disturbing wave of AI-morphed images and videos being circulated in her name.

In a series of multilingual video messages shared on Instagram — in Hindi, English and Marathi — the actor addressed both creators and consumers of such content, urging them to rethink the consequences of their actions.

Girija began on a light note, acknowledging the burst of attention she has been receiving since her images went viral. While she admitted many memes were harmless and even amusing, she drew a clear line when it came to content that crossed ethical boundaries.

“Some of them are ridiculously funny and very creative, but some are AI-morphed images of me that are not in good taste. They sexualize and objectify me, and it makes me uncomfortable,” she said.

She went on to explain that she understands the nature of virality and digital culture — but that cannot justify the harm it creates.

“I’m someone who lives in this digital age. I use social media myself, so I understand how it works. When something goes viral or starts trending, these kinds of images usually get made and circulated.

As long as people are clicking, liking, and engaging, the cycle continues. But what bothers me is that this game has no rules — nothing seems to be off limits,” she added.

The actor revealed that her biggest concern is the long-term impact on her family, especially her young son.

“I have a 12-year-old son. He doesn’t use social media yet, but eventually he will… These obscene images of his mother are something he will see one day.

He’ll know they’re not real — they’re AI-generated — but they still give people a cheap thrill. That is scary,” she said, calling the permanence of digital content “a frightening reality.”

Towards the end of her message, Girija offered a calm but firm appeal to those responsible.

“If you are someone who uses AI to morph images of women, men, or anyone into something inappropriate, please think twice. If you don’t create this content but enjoy consuming it, you are also part of the problem. I can only ask you to reconsider.”

Despite the discomfort this episode has caused, Girija maintained her characteristic grace, ending on an optimistic note. She said she hopes the renewed spotlight will lead more people to her work.

The actor will next be seen in 'Therapy Sherapy', an upcoming web series featuring Gulshan Devaiah alongside her. The series explores complex emotional landscapes, though its release date is yet to be announced.