Bvlgari bets on Shahid Kapoor as its first Fragrance Friend of the House in India

A new fragrance chapter begins for Bvlgari in India with Shahid Kapoor leading the way.

The luxury maison has announced Shahid Kapoor as its first ‘Friend of the House’ for fragrances in the Indian market. The partnership also marks Bvlgari's first fragrance collaboration with a male personality in the country.

As part of the association, Kapoor will represent a selection of the brand's fragrance portfolio, including the Bvlgari Man and Bvlgari Le Gemme collections.

According to the brand, Kapoor's charisma, versatility and confidence reflect the values that define Bvlgari. The partnership is expected to spotlight some of the maison's most recognised fragrance lines for Indian consumers.

The Bvlgari Man collection is inspired by the connection between man and nature, with each fragrance drawing from the strength of natural elements. Meanwhile, the Bvlgari Le Gemme collection takes inspiration from rare gemstones and showcases the brand's craftsmanship in luxury perfumery.

Speaking about the collaboration, Shahid Kapoor said, "I've always believed that fragrance is an extension of one's personality. What stood out to me about Bvlgari is how every scent feels distinctive, confident, and memorable in its own way. I am delighted to begin this journey with the Maison."

With this association, Bvlgari strengthens its presence in India's luxury fragrance space while bringing Shahid Kapoor on board as the face of one of its most significant fragrance campaigns in the country. For Kapoor, the partnership adds another global luxury brand to his portfolio and opens a new chapter in his association with premium lifestyle labels.

A signature scent deserves a signature face, and Bvlgari has found one in Shahid Kapoor.