What was once marketed as a “safer” alternative to smoking is now being fiercely challenged by doctors, psychologists, and parents alike.

E-cigarettes and vapes are under the spotlight in India, as health professionals warn that these devices are no less harmful than traditional cigarettes—especially for young people.

Doctors from top hospitals in India, along with the advocacy group Mothers Against Vaping, have called for an immediate crackdown on the vaping industry. They warn that e-cigarettes pose health threats equal to traditional cigarettes and are being dangerously normalised among children through social media and digital platforms.

The World Health Organization (WHO) has also urged global action to protect children from nicotine addiction and the misleading safety perception around vaping.

Key health risks highlighted by experts:

  • Lung damage: Vapes contain chemicals that irritate lung tissues, potentially leading to chronic obstructive pulmonary disease (COPD).
  • Heart issues: Nicotine increases blood pressure and heart rate and may trigger heart attacks in extreme cases.
  • Mental health impacts: Vaping is linked to anxiety, depression, and addiction.
  • Teen brain development: In adolescents, nicotine hampers attention, memory, learning, and emotional regulation.
  • Device dangers: Vaping devices may overheat or explode, posing safety hazards.

Social & psychological risks:

  • Vaping often starts as a social habit and escalates into addiction.
  • Many teens are misled by online content glamorising vaping as harmless or trendy.
  • Parents are urged to foster emotional expression and media literacy at home.

Vaping and the Digital Trap:

Social media plays a key role in vaping’s spread. From TikTok to Instagram, influencers portray it as a trendy, harmless hobby. The result? Children as young as 12 are trying flavoured vapes, often unaware they contain addictive nicotine.

Dr. Rachana Mehta, a child psychologist, says, “We’re living in an attention economy. Brands market vaping as fun, aesthetic, and socially acceptable. But behind that glitter lies a very real health crisis.”

What parents can do?

  • Recognise early signs

Watch for secrecy, sweet or fruity odours, unexplained coughs, or anxiety when devices are removed.

  • Talk, don’t punish

Create safe spaces where children feel heard, not judged. Open conversations help more than threats.

  • Teach emotional literacy

Use tools like mood journals and reflection charts. Help kids name and manage emotions rather than escaping them.

  • Break the digital illusion

Help your child build media literacy. Teach them how to question influencer culture and glamorised content.

  • Offer healthy outlets

Provide creative, safe environments where teens can express themselves—through art, movement, music, or even mindful activities.

Mothers Against Vaping has emphasised that stronger regulation is needed, including restricting online promotion and increasing awareness of health risks.

“Children are being lured into a deadly habit under the guise of cool tech or flavoured freedom. We need to act now,” said one mother from the group.

The collective is also encouraging safe, creative alternatives for teens and a non-judgemental approach to recovery for those already addicted.