In an era where natural wellness routines often trend online, one woman’s eye-care method has left the internet both stunned and sharply divided.

Nupur Pittie, a self-described medicine-free life coach from Pune, has gone viral after posting a video in which she washes her eyes with her own urine.

Yes, you read that right.

In the now-viral video shared on Tuesday, Pittie walks viewers through what she calls a “Urine Eye Wash”, claiming it to be “Nature’s Own Medicine.”

She explains that she uses fresh, midstream morning urine to rinse her eyes, promoting it as a natural solution for redness, dryness, and irritation.

The post, which racked up over 1.5 lakh views on Instagram in a single day, is part of what Pittie describes as her “medicine-free lifestyle.”

Medical experts sound the alarm

Dr Cyriac Abby Philips, known online as TheLiverDoc, responded sharply to the video after sharing it on X.

“Please don't put your urine inside your eyes. Urine is not sterile.”

Dr Philips didn’t mince words when describing the trend either:

“Depressing and terrifying.”

Taking the concern further, he even commented directly on Pittie’s Instagram post:

“You need help, woman. This is not normal. If you are trying to ride the social media ‘following and like wave’, this is not the way. Get help.”

Online reactions

The internet, as expected, had plenty to say. While some people defended Pittie’s freedom to try natural practices, the vast majority were horrified.

One user wrote, “God forbid what did I just witnessed.”

Another pointed out the potential risks, commenting, “Urine is a waste excreted by your body, which can contain bacteria, which could be acidic... and u choose to clean your eye with that?”

Others responded with biting sarcasm, “High on urine,” said one user.

Another added, “Need to wash my eyes with acid after seeing this.”

Health fad or health risk?

The video has sparked a wider debate around alternative wellness routines and the limits of what people will try in the name of “natural” healing.

While advocates for holistic health defend personal choice, experts have been quick to remind the public that not all traditional or DIY remedies are safe, especially when it comes to sensitive areas like the eyes.