In today's fast-paced world, many people embark on journeys to unwind from the daily hustle and bustle. Yet, often these trips themselves can leave travellers feeling fatigued, requiring more days to recover at home. Health issues and exhaustion from late-night celebrations can linger for days after returning.

However, a growing trend among the new generation is focused on a different kind of travel — one that prioritises relaxation over exploration. Known as sleep tourism or ‘napcation’, this trend caters to those who understand the importance of quality sleep.

Napcation isn't just about lounging and sleeping; it combines serene destinations, effortless short trips, wholesome meals, yoga, meditation and spa treatments. The goal is to rejuvenate travellers so they return home with renewed energy, health and peace of mind.

According to a study by Hilton, 64 percent of travellers prefer stress-free and relaxing vacations. Millennials and Generation Z are leading this trend, choosing accommodations based on their potential for a good night's sleep. Increasingly, people are travelling specifically to improve their sleep quality, selecting destinations near beaches, mountains, lagoons, and valleys — ideal environments for peaceful slumber.

Let's go to sleep: From Alappuzha to Kashmir

This is how sleep tourists choose their accommodations. For example, if you are a water lover, you can choose resorts near lakes in Jaipur or the backwaters of Alappuzha. If you prefer mountains or valleys, you can stay at resorts in Wayanad, Kodagu, Himachal Pradesh, or Kashmir. It's important not to visit these places for sightseeing, mountain climbing or road trips. Instead, go to these resorts to relax, sleep well, eat on time and take care of your health. That's how you become a napcationist.

There are tourism centres that offer wellness retreats and sleep programs for sleep enthusiasts. Leading tourism groups like Six Senses are attracting tourists with these types of offerings. Some agencies even organise sleeping camps called Napcation, where experts are available to assist you. Packages include sleep assessments, Ayurvedic treatments and yoga. Practitioners claim that by the time you return, you'll feel like a new person.