Jaguar Land Rover (JLR) India has announced steep price cuts of up to ₹75 lakh on its flagship Range Rover SV line, moving ahead of the curve to pass on anticipated benefits from the proposed India–UK Free Trade Agreement (FTA) even before the tariff reductions formally kick in.

Effective immediately, the fully imported (CBU) Range Rover SV has been repriced from ₹4.25 crore to ₹3.5 crore (ex-showroom), a reduction of ₹75 lakh or about 17–18 per cent, while the Range Rover Sport SV now starts at ₹2.35 crore, down from ₹2.75 crore, translating into a cut of around ₹40 lakh.

The revised sticker prices apply specifically to models shipped from the UK and are calibrated to the lower customs duty structure expected once the bilateral FTA comes into force, company officials said.

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Announcing the decision, JLR India Managing Director Rajan Amba said the company was "extending the anticipated benefits of the trade deal" to Indian buyers in advance, framing the move as part of a broader customer-first strategy in the ultra-luxury SUV segment.

"We are confident that this FTA will allow more clients to experience the highly desirable and aspirational SV portfolio and further strengthen the JLR India growth story," he added, underlining the role of the lower entry price in expanding the brand’s reach among high-end customers.

JLR clarified that the cuts are limited to imported UK-built models and that prices of locally manufactured vehicles such as the made-in-India Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar and Discovery Sport remain unchanged, as they do not benefit from FTA-linked customs relief.

Similarly, the Land Rover Defender and Discovery, which are produced in Slovakia, are outside the scope of the India–UK agreement and will continue with existing pricing.

Industry analysts say JLR is among the first luxury carmakers to hardwire the India–UK FTA into its sticker prices, using the treaty as both an economic lever and a marketing tool to strengthen its position in India’s fast-growing luxury SUV market.

With the Range Rover SV and Range Rover Sport SV now significantly cheaper on paper, dealers expect a spike in enquiries from buyers who had previously been on the fence due to high import duties.