Meet Diwali special 'desi' Barbie dolls in Indian attire, ready to rake the market by storm!

Mumbai: In the spirit of the festive season in India, American toy company Mattel has teamed up with renowned fashion designer Anita Dongre to introduce a special Barbie doll with a unique Indian touch.

The new Barbie signature Diwali doll features a stunning moonlight bloom lehenga, designed by Dongre. It includes a choli top, a floral Koti vest, and a lehenga skirt decorated with beautiful motifs of dahlias, jasmine, and Indian lotus, representing strength and beauty.

To enhance the look, the doll sports a radiant bindi, along with golden bangles and earrings. This doll captures the elegance and joy of Diwali, highlighting Indian artistry and craftsmanship.

On launching the Diwali-inspired Barbie doll, Lalit Agarwal, Country Manager, Mattel India, in a press note said, "We are dedicated to reflecting the stories young girls see in the world around them through Barbie, and we couldn't be more honoured to partner with renowned Indian couturier Anita Dongre to create a doll that furthers this mission. Through the Barbie Diwali doll, Barbie is thrilled to showcase India's vibrant cultural heritage on a global stage while continuing to celebrate the power and beauty of diversity."

Anita Dongre shared her excitement about the collaboration: "In celebration of Diwali, Barbie and I are both encouraging fans around the world to celebrate the beautiful heritage of Indian fashion and culture. My brand has always been driven by a mission to empower through fashion, and as the ultimate symbol of women empowerment, partnering with Barbie to create the Barbie Diwali doll couldn't be a more perfect alignment of our values," Anita said.

This desi Barbie also has a middle part hairstyle, neatly tied in a ponytail.

Agency