'I keep it real', says Aishwarya Rai Bachchan on fashion, woman empowerment
New Delhi: Aishwarya Rai Bachchan, who captured the world's attention when she was crowned Miss World in 1994, continues to embody elegance and grace at every public appearance. Known for her effortless style, Aishwarya prioritises comfort and authenticity in her fashion choices.
Talking about how she would define her fashion, Aishwarya, who made the world stand still during her walk at the iconic Paris Fashion Week, said, "Well… effortless, I would say that's extremely important, I think, for it to be effortless, for it to be comfortable and keep real that's what's most important for me."
As a leading actress in Indian cinema, Aishwarya views fashion as art. Asked how time has played a role in her fashion sense, Aishwarya, who is the Global brand spokesperson for L'Oreal Paris, said, "I really look at it as art and I think it's (an) art to be enjoyed and it can evoke all kinds of, you know, responses. And that's what it should be… And it's really all about designers. Most of the people that I have worked with are friends, you know."
Tagged as ‘one of the most beautiful women in the world’, Aishwarya lets fashion be the opportunity for the "designers to enjoy their creativity" but being "comfortable" is utmost important for her.
"There is sometimes a strong sense of me in my fashion, which the world can see… And then there's sometimes where it's a complete flight of their creativity. And I obviously go with the flow."
On airport looks, she said, "Something as simple as going to the airport…When originally people were like… It's always been about the comfort and the practicality of the moment, the traffic, the kids, when the kid was small and at that point in time, people at the airport were going like it's a runway. I mean, that's something which I would never do."
"And, you know, it was always about comfort and leisure. And I kind of, so that's why obviously, that's also the natural real moment. That's the way I keep it, I keep it real," said the mother of one.
The 50-year-old star has been associated with the beauty brand for more than two decades and described it as "warm, loving, wonderful and sync". She resonates with the motto of L'Oreal Paris, feeling that it aligns perfectly with her own beliefs. She emphasised her appreciation for the empowerment of women and their strong convictions.
Joining the ranks of global stars like Kylie Jenner and Eva Longoria, Aishwarya highlighted the importance of staying genuine and grounded in the world of fashion.
IANS