Amazon Prime Day 2026 is back, bringing attractive offers on Alexa-enabled Echo smart speakers, smart displays, Fire TV streaming devices and Fire TV-powered smart TVs.

Celebrating its 10th edition, Amazon India's flagship shopping event will run from July 4 to July 6, giving Prime members access to exclusive discounts across its smart device portfolio.

Whether you're looking to build a smarter home, upgrade your entertainment setup or simplify everyday tasks with Alexa, this year's Prime Day sale features deals across popular Echo devices, Fire TV products and the latest launches, including Echo Dot Max, Echo Studio and Fire TV Stick HD.

Smarter living with Alexa

Echo smart speakers and smart displays help users manage daily routines with voice commands.

From playing music and controlling compatible smart home devices to setting reminders, shopping lists and tracking Amazon orders, Alexa offers a hands-free experience. During Prime Day, customers can also save on Amazon's latest Echo lineup.

Top Echo deals

  • Echo Dot (5th Generation): 27% off, available for Rs 3,999
  • Echo Pop: 41% off, available for Rs 2,949
  • Echo (4th Generation): 50% off, available for Rs 5,000
  • Echo Dot Max: 18% off, available for Rs 8,999
  • Echo Spot: Rs 2,000 off, available for Rs 6,999
  • Echo Show 8: Rs 7,000 off, available for Rs 17,999
  • Echo Show 11: Rs 2,500 off, available for Rs 24,499
  • Echo Studio: Rs 2,500 off, available for Rs 21,499

Upgrade your TV streaming experience

Amazon is also offering discounts on its Fire TV streaming lineup, allowing users to turn regular TVs into smart TVs or enhance the performance of existing smart TVs.

Fire TV devices support streaming apps such as Prime Video, Netflix, JioHotstar, YouTube, and Zee5, while compatible users can also access Xbox cloud gaming through the Xbox app.

Top Fire TV deals

  • Fire TV Stick HD: 45% off, available for Rs 2,999
  • Fire TV Stick 4K Plus: 36% off, available for Rs 4,499
  • Fire TV Stick 4K Select: 36% off, available for Rs 3,499
  • Fire TV Cube: Rs 1,000 off, available for Rs 12,999
  • Smart TVs with Fire TV built-in: Up to 55% off during Prime Day.