Kerala's formidable media group, Mathrubhumi Group, secured three major honours at the 6th edition of the e4m Indian Marketing Awards – South. The group clinched a Silver and a Bronze for its flagship event, Kappa CULTR 2026, alongside a Gold for its anti-drug initiative, 'Got Stuff'.

Kappa CULTR 2026 was recognised in both the Occasion/Festive-Based or Seasonal Marketing and Best Use of Digital Marketing/Social Media categories. Meanwhile, the 'Got Stuff' campaign claimed Gold in the Branded Content – Social Impact category. Both projects were conceptualised and executed in collaboration with Maitri Advertising Works.

The judging panel for the 6th edition was chaired by Murugavel Janakiraman, Founder, Chairman, Managing Director & CEO of Matrimony.com Ltd., Chairman of TIE Chennai, and Vice Chairman of CII Tamil Nadu. Dr Anurag Batra, Chairman & Editor-in-Chief of BW Businessworld & e4m, served as Co-Jury Chair alongside a panel of industry executives and domain experts.

The accolades highlight the group’s focus on delivering culturally resonant properties and public awareness initiatives.

Congratulating the team, Mayura Shreyams Kumar, Director, Digital Operations, Mathrubhumi Group said, “We are thankful to e4m for the recognitions, these recognitions are a testament to the passion, creativity and commitment of our teams who continuously strive to create work that is both culturally relevant and impactful. Kappa CULTR has evolved into a distinctive recognition that reflects our commitment to creating not just a world-class music experience, but a complete festival experience that resonates with audiences while showcasing Kerala as a vibrant destination for live entertainment. The Gold for ‘Got Stuff’ is particularly special as it reinforces our belief that media can go beyond communication to create awareness and inspire positive social change. We would also like to thank our agency, Maitri, whose creativity, fresh perspectives, and collaborative approach have consistently helped us develop campaigns that are relevant, meaningful, and effective, helping to strengthen our brand."

The IMA South Awards celebrate top-tier brands, content, and strategies originating from South India, recognising excellence and creative impact across the region.